Ukraine should be in sync with modern transformations in global gambling

The world continues to live its life, in which entertainment is part of the usual agenda. And every year, the global entertainment industry, of which the legal gambling market is a part, hosts global events where the largest market players and experts reflect on the direction of further development of the industry and determine the priorities of this development.

This year is no exception, and at the end of February, two significant events are set to take place in the global gambling industry: SIGMA Eurasia 2025 Summit in Dubai, UAE, and SBC Summit Rio 2025 in Rio de Janeiro, Brazil.

SIGMA Eurasia is a respected platform for discussing new trends in gambling, technological innovations, as well as opportunities for cooperation between different countries. Dubai, as one of the most dynamic business and tourism centres, provides unique opportunities for attracting foreign investors and developing gambling infrastructure.

At the same time, the summit in the UAE once again demonstrates the considerable attention that the Islamic world has been paying to the rapid development of gambling in recent decades. Muslim countries are increasingly interested in controlling the gambling market. Despite the fact that gambling is prohibited in most countries of the Islamic world, specialised gambling centres are gradually being created for foreigners, while wealthy citizens of these countries play in other jurisdictions.

For example, before the full-scale invasion, gambling tourism to Ukraine from the UAE and other Middle Eastern and North African countries was constantly growing, and in order to restore it after the war, Ukraine should be represented at summits of this level.

Likewise, SBC Summit Rio 2025, which will take place in Rio de Janeiro, demonstrates the sustainable development of gambling in another relatively new region for the global gambling market - South America, which is gradually becoming a centre for the creation and distribution of new betting trends and digital online gambling solutions.

South America is becoming an increasingly attractive market for gambling, in particular due to the legalisation of gambling in a number of countries. This creates new opportunities for organisers, technology providers and investors. SBC Summit provides a platform for the exchange of experience between leading industry players from around the world. Participants can learn about the latest technologies, trends and strategies that will help them adapt to the rapidly changing market.

Given the rapid growth in the popularity of online casinos and mobile platforms, the summit will also focus on new technologies such as artificial intelligence, blockchain and data analytics, which could significantly change the gambling landscape.

For Ukraine, the Rio Summit is an opportunity to present domestic developments in the field of online gambling and compete for a significant part of the high-tech IT market on a new continent for Ukrainian digital business, as the level of domestic developments has grown significantly during the war, as the offline gambling segment was almost non-existent due to physical danger, and virtually all licensed companies were forced to focus on the online segment. This was an important step for Ukrainian companies to adapt to the new conditions, which can bring significant benefits on the international level.

Ukraine's participation in such summits can become a key factor for the recovery and development of the gambling industry, opening up new opportunities for cooperation and investment, as well as access to new markets for the domestic IT sector that prepares solutions for gambling companies.